We’re quickly getting closer and closer to the end of the year and as the work winds down and we look forward to the new year, it’s a great time to do some reviewing of the past and planning for the future. As a business, it’s a perfect time to look back on the successes and failures of the past 12 months, think about how things might be improved moving forward, and start planning how to achieve those goals. Here at DesignGel, we are doing just that ourselves, and we have a few tips, particularly in relation to design. It can be difficult to know how to evaluate the state of your company’s design, discover what needs to be improved and then make steps towards actioning those improvements, so we’re here to help.
If you don’t review what you’ve got already, you’ll have nowhere to move forward from, so this is the first step. Take a look at all the design you have been using this year; this might be your logo, social media content, website or printed material. Are you satisfied with it? More importantly, has it been working in achieving your company goals? Has it helped you gain customers or clients, or sell your products or services? Check out the analytics from your website to see if you’ve had much traction since the last designs were done. Take note of how many sales you made from those posters you designed earlier in the year. All of these things will help you to analyze how successful, or not so successful your current designs have been. Usually, even if your designs have been working there’s always room for improvement, and it’s important to take the time to think about how things could be improved to increase your success, however it is that success is measured to you.
The next step, once you’ve figured out what needs improving, is thinking about what you need to solve these issues. Now, your job isn’t to come up with all the answers and know exactly how to design the new versions, it’s just to know what isn’t working and have a vague idea of where to start. For example, people are getting lost on your website which means you’re losing conversions - you don’t need to know how to fix this through design, all you need to know is that it’s not working, and you need a web designer to help you solve the problem. Maybe you’re not reaching your target audience the way you intended - again, it’s not necessary for you to understand what about your brand might need to shift, but you should know that it needs improving and you’re going to have to look for a designer who works with branding. Don’t get too caught up in the details, just think about the big picture and find the direction you need to go in.
Lastly, you’ll need to find a designer. If you don’t have an in-house team or a studio you have worked with before and like to work with again, this might involve some research. Word-of-mouth is the best way that designers get matched with the right clients, so talk to some of your networks and find out who they would recommend. If you know the type of design you are looking for, eg. web design, branding, editorial, you can search online for designers working in these areas locally to you. It’s a good idea to start the search for your designer as soon as possible, because it might take a few searches and initial chats to find the right fit for you and your company, and as the new year kicks in, designers’ calendars will begin to fill up fast. Good design is vital to the success of any company, so it’s important to partner with a great design studio and get onto your project before they get too busy! Once you find the right designers, the process is full of fun, creativity and progress, so it’s well worth conducting a thorough, well-researched search for your perfect fit.
At DesignGel, we have worked with several clients in the lead up to the new year who have been through this whole process, and we understand it well. We hope that these three steps will simplify this process for you, give you some motivation to critically review your own design, and make productive steps towards improving your creative outputs in the new year.
We are happy to answer any questions, recommend various design studios that may be a perfect fit for you, and even offer our own services if they suit your needs!
Get in touch to have a chat, we’d love to hear from you.
Hollie & Jared.